THE SHIFT CO.

Welcome to the official YouTube channel of The Shift Co.! Join founder Pawan on the journey of building a modern clothing brand from the ground up. We specialize in premium Indo-Western wear, everyday short kurtis, and stylish tops crafted from beautiful Indian textiles. Subscribe for a raw, behind-the-scenes look at our startup journey—from setting up our first warehouse and designing collections, to launching our e-commerce store.