Turn On The Subtitles

Turn On The Subtitles!
Children read more when we Turn ON The Subtitles

Turning on the subtitles while children are watching television can double the chances of a child becoming good at reading†. It’s so brilliantly simple and can help children’s literacy so much that we want to shout it from the rooftops!

There’s extensive global research that shows just how effective this is and with the help of our wonderful partners - including charities, companies and famous ambassadors - it’s our mission to spread the message.

Some awesome celebrities have recorded some messages for us - please do share with other parents!