Make the best of YouTube yours.

Viewers say YouTube has the most extensive video library,¹ which attracts billions of people each month. To help you navigate the platform, YouTube Select surfaces a diverse mix of relevant content lineups and programs—each tailored to unique marketing needs.

It’s relevancy at scale, which means greater ROI for your business.

#1

YouTube has the highest reach and viewing hours among ad-supported streaming services in the US2

YouTube reaches more 18-49 year olds than all linear TV networks combined in the US3

2B

people globally watch YouTube every month4

Tap into the most relevant content for your brand

YT TV interface

Lineups

Access content categories like Entertainment & Pop Culture, Food & Recipes or Music across devices and apps, including YouTube, YouTube Kids, YouTube Music, YouTube TV and more.

Programs

Amplify your message during key moments with sports and music sponsorships and YouTube Originals.

Custom

Looking for a specific mix to support your brand? Your Google sales team can help create a custom plan.

Drive results across the customer journey

13%

YouTube Select lineups drove an average awareness lift of 13% in 20195

9%

YouTube Select lineups drove an average purchase intent lift of 9% in 20196

73%

YouTube Select lineups had greater ROI than TV in 73% of MMMs that measured YouTube Select lineups, Other Digital, and TV in 2016-20187

YT TV image

Choose the right tools to build your campaign

Buy across reservation, Google Ads, and Display & Video 360. Access cord cutters and light TV viewers on smart TVs and YouTube TV. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan for your unique brand.

Brand suitability controls

With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups.

99%

success rate on brand safety in third-party beta tests with IAS and DoubleVerify8

See why the world’s top brands use YouTube Select

Get started today

YouTube Select offerings vary by region. Connect with your Google sales team to learn what’s available for your business.