Jessica Osborn | Marketing Expert

We're told to fix slow growth with more marketing. Post more, niche down, run ads, show up consistently. It rarely works, because the problem usually isn’t the marketing. It’s that the market can’t tell you apart from everyone else who does what you do.
Your niche tells people who you’re for. Your positioning is the reason someone chooses you over the other person serving that exact same niche. That difference doesn’t live in your words - it lives in your offer.
This channel is about what actually creates demand. Being positioned distinctly so that the right people recognise you, with an offer that carries the difference and a system behind it.
I’m Jessica Osborn. 25+ years in marketing and business strategy, including Head of Marketing for a company that became ASX100. I built an online business and sold it 8 years later. I’ve coached hundreds of women since 2017, and I host She’s The Business Podcast.
Follow me for weekly new videos on positioning, offers and demand.