AXIS MY INDIA

Axis My India is India’s foremost Consumer Data Intelligence Company, which believes in fueling data driven decision making. We have revolutionized the field of election polling in the country, with an accuracy rate of ~94%. Our market research capabilities have been written as a case study in Harvard Business School.

Axis My India has partnered with Google Cloud to build an inclusive and multilingual super-app called “a”, that aims to grow people’s awareness, accessibility, and utilization of government social welfare schemes, basic day-to-day amenities, employment opportunities, and healthcare benefits. Axis My India will match user queries with the most relevant and personalized government information in real time, and in the language they speak, but it will also get smarter over time as it tracks touchpoints from initial query to the delivery of the final benefit to the citizen regardless of whether they live in rural or urban areas.