ALPA of Switzerland: The Essence of Photography

Fine Photographic Instruments: ALPA, the Essence of Photography 

On 19th February 1946, the registration of the ALPA brand took place by Pignons SA. They produced legendary 35mm cameras made in Switzerland. After some turbulence in the 1990s, Ursula Capaul and Thomas Weber bought the ALPA brand on 29th February 1996 and revived and repositioned it as a modular medium-format platform. ALPA of Switzerland and the ALPA 12 medium format system were born. Therefore ALPA of Switzerland celebrated its 20th anniversary in medium format with the ALPA 12 platform and its 70th birthday as a camera brand in 2016. We will continuously add to the ALPA story and illustrate its history.