ZOOM iD Varsity Jackets

We began in 1932 as a sporting goods store in downtown Seattle. Varsity jackets quickly became one of our most important products, and we are proud to have outfitted generations of high school students with their jackets. In 2010, we launched the online jacket builder and rebranded to become ZOOM iD.

ZOOM = delivered fast

iD = designed by you

Over time, our jacket business grew so much that we sold the store to focus all our energy on manufacturing jackets.

Before ZOOMiD.com went live, our design process consisted of sketching details on paper order forms. Looking back, it is amazing how antiquated that process now seems.

The jacket builder transformed our customer's experience. Now customers get to see exactly what their jacket will look like before they buy. We believe the virtual jacket mock-up is the most important improvement in varsity jackets over the last 80 years.