TaChelle Lawson

Embracing her entrepreneurial spirit, strong business experience and unshakeable confidence, she started FIG (a DEI strategy and consulting firm) in 2017 to address the gap in brand strategy and strategic diversity within the hospitality industry. In 2021, she launched her speaking business, TaChelle Lawson. After years of numerous women commenting on her confidence, Lawson decided it was time to address the issue women face with exuding confidence in business relationships. In 2022, she started her third company, Unapologetically Confident (a confidence mentoring company).

Lawson now leads three successful companies and is a professional speaker, mentor, and board member. She contributes to local and national publications on diversity and business-related challenges and is a small business advocate.