Conna Lee 

Yawdi Hair aims to create a community of black/ afro haired women and men, of whom are committed to learning about and taking care of their coils and curls through science in a natural and sustainable way. This mission is propagated by the subsidiary Yawdi Hair Care. Additionally, Yawdi Hair Investigates being the second sub-brand, intends to bring awareness to the scientific application of hair as physical -trace evidence in civil and criminal cases. 

Yawdi Hair is presented by Conna Lee, a GenZ Jamaican Woman of whom is passionate about sustainable hair care and science. She is to hold a Bachelor of Science in Applied Sciences specialising in Forensic Chemistry.