Aladdin by BlackRock

BlackRock Aladdin®—inclusive of the Aladdin platform, eFront®, Aladdin Wealth™, and Preqin—empowers institutional investors to make more informed decisions by providing a common data language across the whole portfolio.
 
Used by asset managers and owners including banks, financial institutions, pensions, corporations, insurers, and wealth managers, our technology enables clients to manage the entire process from building portfolios and managing performance to operations and accounting. With Preqin, our integrated tech and data solutions support clients across the pre- and post-investment cycles. Complemented by our interconnected ecosystem of partners, BlackRock Aladdin helps firms stay agile as market dynamics and client demands evolve.