URWERK

Official YouTube channel for URWERK

URWERK’s original approach to watchmaking has both shaken traditionalists and won the respect of collectors.

URWERK was born from a meeting in 1995 between Felix, his brother both gifted watchmakers – and Martin Frei, a talented artist and designer. These young men were united by their common passion for measuring and portraying time. A long discussion, a sharing of philosophies and dreams, culminated in a decision to create their own vision of time.

Split between Geneva and Zurich, URWERK is a byword for creative efficiency and efficient creativity, thanks to the blend of rigorous Swiss German watchmaking culture and Swiss French traditional watchmaking culture.