Yellowberry Company

Yellowberry is a teen-founded brand reimagining the first-bra experience. Born when our founder Megan set out to help her younger sister find a first bra that wasn’t overly sexualized, poor-quality, or designed without girls in mind, Yellowberry has grown into a trusted destination for bras, underwear, and basics for growing girls.

At Yellowberry, we are on a remarkable mission to encourage girls to celebrate and enjoy, not rush through milestones. We support girls throughout each stage of their journey to become happy and confident young women.

We live up to our beliefs by creating product for girls that are age-appropriate, comfortably cute and stylishly simple. They have been designed by a teen, for the pre-teen and teen sisterhood. We’re honest. We’re real. We are Yellowberry.