Tender and True Pet Nutrition

We launched Tender & True™  in October of 2014 to provide pet parents with a super-premium pet food that contains only the type of quality ingredients that we feel comfortable feeding our own pets.   Tender & True™ is exclusively available on-line and at your local Whole Foods Market stores. We strive to provide the highest quality pet food products governed by the same high standards you prefer for the foods you eat.  We know you seek the USDA Organic certification seal on the foods you eat.  We want you to have that same option for your dog or cat!