Débutante: New Selection of JAPAN FOODS

The "débutante: New Selection of JAPAN FOODS" is part of the export promotion project by the Ministry of Agriculture, Forestry and Fisheries (MAFF) and Japan External Trade Organization (JETRO) to discover promising Japanese products and sell them on a trial basis overseas. Japanese food products that have never been exported, but show promise in fitting the needs of international are selected by professionals with a keen understanding of overseas markets. They are then sold for a limited time to test the market to uncover the next hit items. We hope this will increase your awareness of the yet undiscovered potential of Japanese food, as well as help find the pattern to future potential items.