Omar Z Aridi

Omar is the cofounder and COO of adVantage inc., a pioneering sports & media tech startup set to revolutionize how motorsports connect with audience and sponsors. 

He is the founding partner of Digital Priority (DP), an AI Strategy & Solutions company based in Riyadh, Saudi Arabia, and focused on digitally transforming corporations by building their AI strategy and tailoring ready AI products into their businesses. 

Omar is also the founder & CEO of XGUARD, an advisory firm that helps organizations adopt disruptive technologies, such as AI, Blockchain and Spatial Computing, into their businesses. 

With over 10 years of experience in strategy and management consulting, Omar has developed and implemented digital transformation strategies, built strategic partnerships and commercial business models for clients across various sectors and geographies, including Healthcare, Real Estate, and Sports.

Omar is an avid reader and writer, with a deep interest in Neurosciences and Philosophy.