Asia with Leonardo

Ten years ago, I relocated to Shanghai. Since then, I have managed commercial operations across the Asia-Pacific, covering markets from China and Korea to Vietnam and Australia.

Western professionals often rely on generic assumptions when operating in these regions. But China, Japan, Korea, and Southeast Asia each run on entirely distinct business logic. They require different decision-making frameworks, different structures for trust, and specific approaches to communication and deal-making.

This channel provides field intelligence and intercultural analysis for professionals expanding into the APAC region. The content focuses on practical market realities, cross-border communication, and strategic trade-offs.

Subscribe to the channel if you sell into Asian markets, manage regional teams, invest capital, or run cross-border operations.

For intelligence and deep-dive country briefings, join the "Asia With Leonardo" newsletter linked in every video description. 

Leonardo Marra