Dean Foerter

Turn your brand into a blueprint for growth.  Find your Brand Archetype.  (And your Avatar.)

Finding the Brand Archetype that is the right fit for your company is the key to building not just a powerful brand identity, but a complete blueprint for brand behaviour - affecting everything from the new products you invent to the culture you foster.

Building on the classic Archetype model, we have modernized and expanded it to create 36 unique Brand Identities (which we call Avatars.) 

Check out our video series.  For the Archetype-veterans out there, you will learn about our proprietary approach as we drill down on each of the Avatars inside the Archetype family.  And for the uninitiated, this will act as a great crash course and introduction to the power of Archetypes to transform your brand into a blueprint for growth.