FALSE 9

Empowering brands, athletes and creators to shape the future of sport.

FALSE 9 acts as a 360 creative agency producing industry-defining content, campaigns, activations, experiences, and more. 

Creating a convergence of culture that continues to build new worlds, new communities and new experiences way ahead of time. 

Born out of a desire to transform the way brands within the sporting landscape work with partners and talent, we break boundaries, challenge convention and pave new avenues of opportunity for those who have the power to redefine popular culture.