BLCKBUTTERFLY

A former NCAA basketball player, BLCKBUTTERFLY formerly known as Sellah, withdrew from college and moved to Los Angeles, Calif., to pursue music, fashion and film. With aspirations of broadening his skill set, he then relocated to New York to study acting before settling in South Africa. He began to see the fruits of his labor, steadily booking acting, photography and modeling jobs while living there. His successes led to the pivotal decision to pursue his true dream of becoming a solo music artist. In 2012 he fully committed to that pursuit. He is constantly motivated by both his triumphs and failures in the entertainment industry. He has been in GAP, Ralph Lauren, Rolling Stone, Paper Magazine and worked for brands like Nike, Reebok and more. You may have even heard his voice on the 2017 Super Bowl commercial for Mr Clean where Lady Gaga performed. On the summer of July 2022 Sellah changed his music name to BLCKBUTTERFLY