YouTube Works Awards
About the Awards
Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.
The Nordic YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Nordic countries past year. Originally started in the UK, the YouTube Works Awards are celebrated in 15+ markets.
Questions? Contact youtube-works-nordics@google.com.
Categories
The Underdog
Celebrating the campaign that beat the odds to create a big impact. A campaign in which a small or medium-sized brand had big-brand ambitions and achieved business results to match. Show us how your scrappiness, your fresh thinking, and your hunger for success helped you make some noise in a way that was more impressive than most.
Creative Excellence
Celebrating the campaign that best demonstrates brilliant creative execution on YouTube. This category focuses on the creative quality of your campaign, your big idea, and how you brought it to life on YouTube to drive (business) results. Think of powerful scripts, treatments, utilising the possibilities of YouTube as a platform to the fullest – maybe by acting like a creator, tapping into YouTube culture or even creating it.
Masterful Media Planning
Celebrating the campaign that best demonstrates brilliant media planning that drove business results. We’re searching for campaigns that took a media-first approach using YouTube as an integrated part. Did a stroke of media genius spark the idea? Were your ads contextually spot on? Did your media planner nail your audience insights? This award recognizes that media strategy makes all the difference to drive results.
The Unskippable
Celebrating the campaign that made people watch, long for more and where they could have skipped but didn't. Submissions competing in this category grabbed viewers' attention, kept it and have the stats to back it up.
How it works
Submit your best work from 2023 to be reviewed by our panel of industry leaders.
Our judges will select the winners across a number of awards categories and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and effectiveness.
Our 2024 judges
They’ve been there, done that, and got a few trophies themselves. Our judges bring specialized expertise and significant experience across the industry and category spectrums.
Caio Franchi
Head of Creative Works Northern Europe
Anna Hammerlid
Co-CEO Nordics
GroupM Nexus
Jessica Morales
Åkestam Holst NoA
COO & Partner
Carl-Adam Sjölander
Digital Director
OMD
Ulrika Klinkert
CMO
Rugvista
Micaela Rosenlew
Account manager & strategist
PING Helsinki
Rasmus Fisker
Managing Director, Business Development
GroupM
Thomas Bjerg
CEO & Co-founder
Twenty
Cresta Brandt
Brand Director
Boozt
Eka Ruola
Chief Creative Officer
Nitro
Christian Rusch Lindvik
Senior Art Director
WAL
Margrethe Wam Solvang
Managing Director
Dentsu Creative
Contest begins
February 12, 2024
Submissions end
March 8, 2024
Winners announced
2 May, 2024
Best practices
Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
How to enter
Identify your most effective YouTube campaigns from 2023 targeting Nordic users, review the Terms & Conditions, and fill out the submission form below.
The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Questions? Contact us at youtube-works-nordics@google.com
2023 Winners
Brands and agencies from across the Nordics brought forward 2022’s most creative, compelling, and effective campaigns to the YouTube Works Awards – congratulations to all the winners!
4 Million subscribers can’t be wrong | Unisport A/S
The Desk Snatch Pre-Rolls | SMS Evoko
Agencies: Animal, Curamando, Rulla Bandet
Familjen Jarny ställer om | E.ON
Agencies: BBDO Nordics, Publicis Media