3PercentMovement

Women influence 80% of consumer spending yet only 3% of ad creative directors are women. Worse yet, 90% of women report they don't think marketers understand them. The 3% Movement aims to support more female leadership in advertising in order to make better connections with female consumers. 

Our movement includes an annual "mothership" conference that travels to major cities each fall, agency-hosted "road shows" at cities throughout North America each year, research reports, 3% Certification, a student scholarship fund, a live Super Bowl Tweetup event, and more.