IPO Education - Cracking Ideas

Creativity is one of Britain's greatest national strengths and we are fortunate to live on an island of rich cultural heritage with innovative individuals enriching our daily lives.  From Shakespeare to JK Rowling and Elgar to Elton John, the list is endless.

Technology has given us ready access to music, art, literature & films, and we gain immense pleasure from the memories & emotions evoked from them.  Unfortunately the downside to this unprecedented access is that many people have got used to not paying for content and do not appreciate the harm caused by illegal downloading.

Just as there are laws protecting physical property there are also laws protecting creativity and innovation; Intellectual Property Laws. Downloading films, music, games etc without payment or express permission is illegal and the issue of "piracy" is causing increasing concern.

For more information, resources and competitions www.crackingideas.com