Instinct Pet Food

Empowering people to transform the lives of pets®. That's our purpose -- our reason for being. 

At Nature's Variety, we're proud pet parents, just like you!  We are an independent pet food company located in St. Louis, Missouri and Lincoln, Nebraska. We believe the best nutrition comes from healthy, natural ingredients. We offer a variety of nutritious choices for your special pet, including Instinct® and Prairie® brand pet foods and treats. As the proud leader in Raw Frozen Diets, our team is passionate about providing proper, holistic nutrition for your dog and cat. 

Every day, we hear from our customers about their healthy, happy dogs and cats. Our foods may have eased an allergy, helped weight loss, improved skin and coat, or interested a picky eater. These incredible results continue to fuel our passion for pets, and inspire us to be leaders in pet health and nutrition.