SheaMoisture

Black founded & Black Led
Certified B Corp & skin care made with fair trade ingredients and love 🤎 

Sofi Tucker began selling shea nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, she was selling her shea butter and African black soap all over the countryside. Sofi became known as a healer, sharing the power of shea and 
African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, SheaMoisture founder, who incorporated four generations of her recipes into SheaMoisture skin and hair care.

On this channel, SheaMoisture shares valuable tips, how-to videos, inspiring stories, and expert advice to help you embrace your natural beauty and feel confident in your own skin. Explore our extensive range of products from shampoo, stylers to skincare that are crafted with love and care, featuring carefully selected ingredients like shea butter, coconut 
oil, African black soap, and more.