Basic Fun Toys

We are creators of fun, experts in play and makers of toys. We are leaders in toy production and distribution with a focus on collectibles, small dolls, retro toys, pre-school, vehicles, youth electronics, science toys and construction.

Our mission is simple. We want to make the world a happier and more playful place. It’s hard work, but someone has to do it!

We're Making Toys Here!
Bringing the joy of play to kids around the world is a serious business, and having fun is a requirement! Whether it’s the final product or the process of making toys, this principal is intertwined into everything we do.