Measure your results

Make sure your campaign is having the impact you want with a deeper understanding of what’s working and what’s not.

Keep an eye on what matters

Measuring your YouTube Ads campaign is the best way to make sure you’re reaching your goals. And you don’t need to be a data expert to do it.

There are a range of real-time metrics you can track for the insights you need. See how many people are viewing your ad, how engaged they are, what actions they’re taking, and more.

Awareness
Am I reaching customers?

Track who saw your ads and how often they saw them with Google Ads reporting – included in your Google Ads account.

Am I improving brand metrics?

See if campaigns above a certain budget inspire awareness with our free Brand Lift tool.

Am I getting the best possible results?

Use marketing mix modeling or work with a Google Measurement Partner to compare your results to other channels.

Consideration
Are people watching?

Measure your campaign’s total views and the average cost-per-view for free with Google Ads metrics.

Am I improving brand perception?

See if campaigns above a certain budget affect brand consideration with our free Brand Lift tool.

Am I getting the best possible results?

Compare creative elements with Brand Lift or work with a Google Measurement Partner to run measurement tests.

Action
Are people taking action?

Measure website conversions, store visits, and in-app actions at no extra cost right from your Google Ads account.

Am I improving brand metrics?

See if campaigns above a certain budget are inspiring people to act with our free Brand Lift tool.

Am I getting the best possible results?

Work with a Google Measurement Partner to run A/B experiments for search, geo, and user lift.

Awareness

Consideration

Action

Am I reaching customers?

Track who saw your ads and how often they saw them with Google Ads reporting – included in your Google Ads account.

Am I improving brand metrics?

See if campaigns above a certain budget inspire awareness with our free Brand Lift tool.

Am I getting the best possible results?

Use marketing mix modeling or work with a Google Measurement Partner to compare your results to other channels.

Know what’s working

Test and measure creative impact

Test and measure creative impact

The video you use is one of the biggest factors in how well a YouTube campaign performs, so make sure yours is getting results. Use our free Video Creative Analytics tool to see where viewers drop off and what holds their attention – then apply these insights to your next ad.

GOTO VIDEO CREATIVE ANALYTICS
Track purchases, sign-ups, downloads, and more

Track purchases, sign-ups, downloads, and more

Understand the full impact of your video campaigns. Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads.

Learn about conversion tracking

Get started with YouTube Ads

Start now